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Ross Benes

Ross Benes

The Programmatic Marketer

How traffic resellers trip third-party verification filters
The Programmatic Publisher

Why server-to-server won’t displace header bidding
The Programmatic Marketer

Blast from the past: Pop-unders are back in vogue for ads
The Programmatic Publisher

Beyond revenue, publishers use header bidding to prioritize advertisers
The Confessions

‘So much of it is a con’: Confessions of a veteran ad tech developer
The Programmatic Publisher

‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory
The Programmatic Publisher

Why Google won’t kill off header bidding
The Confessions

‘They buy into their own Kool-Aid’: Confessions of a fed-up ad tech exec
Marketing on Platforms

Pinterest’s president talks search and getting marketers to buy in
The Programmatic Publisher

Publishers share roadblocks to server-to-server connections
The Programmatic Publisher

‘They will hang around forever’: Why SSPs aren’t going anywhere
Media

Ad blocking goes mobile: 5 charts on the global state of ad blocking
Publishing in the Platform Era

Buyers see potential in Facebook’s TV push

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