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Ross Benes

Ross Benes

Data Regulation

With GDPR looming, DSPs are under pressure to adapt
Modern Newsroom

IAC saved $10 million by moving its data to the cloud
The Programmatic Marketer

Lingua programmatica: The IAB is trying to standardize ad tech’s messy terminology
Data Regulation

Ad retargeters scramble to get consumer consent
The Programmatic Publisher

Vox Media takes a measured approach in growing its programmatic marketplace
Publishing in the Platform Era

Hard-hit publishers brace for Google’s ad blocking browser’s launch
The Programmatic Publisher

Server-to-server bidding doesn’t end up replacing header bidding
The Programmatic Publisher

Purch is a publisher with a $24 million business in licensing ad tech
The Programmatic Publisher

5 things we learned about ads.txt in 2017
Media

How The New York Times gets people to spend 5 minutes per visit on its site
The Programmatic Publisher

Publishers are underwhelmed by the payoff from hitting viewability standards
WTF Series

WTF is cryptojacking?
The Programmatic Marketer

Apple is rattling ad tech with Safari’s anti-tracking moves

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