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Ronan Shields

Ronan Shields

The Programmatic Marketer

Transparency theater: Marketers’ hypocritical dance in the programmatic landscape
Digiday @ Cannes

Cannes unveils clues to next steps for Apple’s ad ambitions
The Programmatic Marketer

The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets
Digiday @ Cannes

RTL and The Trade Desk ink addressable tie-up
Beyond Ads

Outbrain co-CEO David Kostman: ‘Advertisers are looking to consolidate spend with fewer partners’
The Programmatic Marketer

‘Some will close their gates, others will open to programmatic’: Ofer Druker on the future of CTV
The Programmatic Marketer

MediaMath and Viant are in talks to potentially join forces
The Programmatic Marketer

The Trade Desk launches slew of updates in its quest to wrest ad dollars from Walled Gardens
The Programmatic Marketer

The ANA parts ways with PwC in its ongoing ad tech transparency project
The Programmatic Marketer

Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale
Marketing on Platforms

With advertising in flux, Twitter is outsourcing ad monetization to ad tech
The Long Goodbye

As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influence
Life Beyond the Cookie

Google’s Privacy Sandbox updates are met with both skepticism and a little more optimism

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