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Ronan Shields

Ronan Shields

Life Beyond the Cookie

El negocio publicitario de Amazon ganó 9.500 millones de dólares el pasado trimestre, así es como se está presentando a los anunciantes
Life Beyond the Cookie

Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
Marketing on Platforms

Amazon places its data clean room at the center of its adland charm offensive
The Programmatic Marketer

The ANA’s transparency crackdown has been mired by ad tech’s intricacies
Media

Google launches My Ad Center as ‘Trust in digital experiences has declined’
Data Regulation

Study claims widespread collection of unconsented data
The Programmatic Marketer

Inside Google’s new PAIR workflow for advertisers, publishers
Evolving Agencies

Apple is quietly pushing a TV ad product with media agencies
The Confessions

‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data
The Programmatic Marketer

Para publicistas es “más fácil decir que hacer” estrategias con datos de origen
The Programmatic Marketer

Marketers find first-party strategies easier said than done
Data Regulation

How ad tech aims to build back better
Managing Through Crisis

Digital investors take time out as British Pound plummets

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