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Michael Bürgi

Michael Bürgi

Michael Bürgi

Retail Revolution

Albertsons’ Argyilan on why retail media needs to standardize measurement, industry terminology
Audio Anywhere

How attention metrics is tuning into audio investments
Member Exclusive

Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
Retail Revolution

Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions
Generative AI

Dentsu launches paid search tool that uses AI to speed up creativity and optimization
Member Exclusive

Media Buying Briefing: Assembly wins aided by Stagwell’s Brand Performance Group
Business of TV

With lingering YouTube issues, Google battles broader reputational challenges from agencies
Evolving Agencies

Left off Madison digs into specific ethnicities to carve out its niche
Generative AI

Why Boathouse’s CEO is taking a decentralized approach to using AI for clients
Member Exclusive

Media Buying Briefing: Is Q4 scatter in video going to be tight for the first time since the pandemic?
Experimental Channels

As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground
Evolving Agencies

How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw
The Programmatic Marketer

GroupM is removing MFAs from its inclusion lists

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