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Michael Bürgi

Michael Bürgi

Michael Bürgi

Future of Measurement

Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
Business of TV

The Rundown: Five (new) questions to ask about Netflix’s ad-supported plans
Member Exclusive

Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing
Retail Revolution

The Rundown: As e-commerce grows, the eCommFronts address data and communication issues
Life Beyond the Cookie

Can contextual provide a better solution than cookie-replacement options, asks the MMA
Evolving Agencies

How this founder evolved the agency he started in 9th grade into an incubator for new brands
Digiday+ Media Buying Briefing

Media Buying Briefing: Four takeaways on Upfront Week from a buyer’s perspective
Business of TV

As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
Strategizing for the Future

Out of home fights for greater ad share as it cites better value on action taken by consumers
Member Exclusive

Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
Evolving Agencies

‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth
Experimental Channels

Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services
Evolving Agencies

Agencies strive to bring order to the chaos of the creator world to earn money for clients

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