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Michael Bürgi

Michael Bürgi

Michael Bürgi

Retail Revolution

Why McKinsey sees ‘commerce media’ as the go-to media and marketing investment channel of the future
Member Exclusive

Media Buying Briefing: How a VC vet hunts for tech startups with Martin Sorrell’s backing
Member Exclusive

Media Buying Briefing: Digital-only video players will struggle to get price increases in Q4
Business of TV

Finally, some details on Netflix’s ad-supported offering — but buyers are stunned at what they’re hearing
Content & Commerce

Media startup aims to capture a chunk of the aerospace industry
Navigating Economic Instability

WARC’s spend predictions paint dire picture for 2023 advertising, especially social media
Retail Revolution

How and why DTC advertising hasn’t cooled off as much as once thought
Member Exclusive

Media Buying Briefing: How smart-to-market became the order of the day over speed-to-market
Equality and Opportunity

Q&A: How minority-owned Direct Digital Holdings helps media buyers and ad tech embrace diverse investment
Member Exclusive

Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds
Agency Culture

Una agencia ofrece una nueva herramienta de optimización mientras los anunciantes de automóviles buscan el equilibrio adecuado de gasto
Evolving Agencies

Agency offers up new optimization tool as auto advertisers seek the right balance of spend
Future of Measurement

As outcomes become a preferred metric, Disqo hopes to corner the market with its new tool

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