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Michael Bürgi

Michael Bürgi

Michael Bürgi

Experimental Channels

Apollo Partners guides its Coupa client deeper into Yankee Stadium based on early success
Business of TV

Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
Member Exclusive

Media Buying Briefing: How Traction evolved into a marketing accelerator, and what that means
Strategizing for the Future

Terry Kawaja explains why he invested in Possible, the Dmexco founder’s new conference
Member Exclusive

Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing
Privacy

What SXSW got right on AI — and what it missed, according to Hearts & Science’s Wilson Standish
Member Exclusive

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans
Evolving Agencies

Tombras invests millions in tech with Clinch and others to take on the holding companies
Member Exclusive

Media Buying Briefing: What you’ll learn at the Media Buying Summit this week
Evolving Agencies

Stagwell outpaces the other holding companies in growth, thanks to ‘digital Wheaties’
Gaming & Esports

Enthusiast Gaming hires Nick Brien to refine the approach to marketers and agencies
Member Exclusive

Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?
Evolving Agencies

Stagwell folds YML into Code and Theory network to blend tech expertise with creative chops

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