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Beyond Ads
Publishers pursue fan culture at Comic-Con
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Advertising Week Briefing: The real reason brand purpose is so hot right now
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Publishers are expanding their content studios to do more agency work
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Inside the hidden costs of a subscription publisher
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Amazon looks to muscle into publishers’ pop-up shops
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Why podcasting companies are getting more into scripted shows
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Refinery29 is getting deeper into brand licensing
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How Girlboss plans to use events to sell digital subscriptions
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Inside Wired’s ticketing strategy for Wired25
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How The Atlantic, LA Times and others are staffing up
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Hunting for brand dollars, podcasters turn attention to measurement and attribution
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How programmatic auctions are creeping into publishers’ commerce links
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