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Max Willens

Max Willens

Max Willens

  • Publishing in the Platform Era

    For newspapers, the easy deals might not be the smart deals

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    ‘Just four dudes’: Inside EasyList, the community-run ad-blocking list disrupting the internet

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    WTF is a Lighthouse score?

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    ‘Value is a proxy’: Publishers are soliciting feedback from readers with one-question surveys

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    The CMS war between Vox Media and The Washington Post is heating up

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    Rather than viral hits, Insider has shifted its video strategy to focus on shows

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    How Bloomberg Media takes a test-and-learn approach to product development

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    Amazon Prime Day shows how important commerce revenue is getting for publishers

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    Streaming video wars are giving publishers an affiliate fee bump

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    ‘Views for the sake of views are vanity’: With Facebook video views dwindling, NowThis is betting on quality over quantity

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    How PopSugar built an Instagram tool that helps retailers with their e-commerce

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