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Lucinda Southern

Lucinda Southern

Lucinda Southern

  • Insider
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    Insider reorganizes under three divisions, two brands

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    How publishers navigate ‘bullshit briefs’ from agencies

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    How The Times of London increased digital subscribers 19% in a year

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    ‘The risk is so low as an advertiser’: Some publishers are making more money from Apple News

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    ‘The key word is focus’: How The Stylist Group grew digital ad revenue 72%

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    Six months in, sports app Otro pivots away from subscriptions

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    How French newspaper Le Figaro finds value in more casual readers

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    How culture media brand Dazed is using TikTok

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    French player Le Kiosk is the newest subscription aggregator to hit the UK market

  • Going Global

    Vogue’s global Instagram strategy is powering growth

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