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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Lucia Moses
Lucia Moses
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Platform publishing presents challenges to publishers’ mobile design
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The Economist is joining Snapchat Discover
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To combat ad blocking, publishers ask staff and users to fight bad ads
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5 hurdles facing the spread of programmatic advertising beyond digital
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Why Verizon faces an uphill battle with its ambitious content plans
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Challenge Board Confessions: Publishers get real about platform challenges
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Inside FT Labs, the Financial Times’ skunkworks
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Publishers on their Facebook relationship: It’s complicated
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The New Yorker’s David Remnick: Readers don’t want a ‘cheaper, dumber version’
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The rise and fall of Mode Media
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How Forbes got readers to double the time spent per post on mobile
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Solving for viewability might be a reason people are ad blocking
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With new finance site, About.com targets the ‘adulting’ generation
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