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Krystal Scanlon

Krystal Scanlon

Krystal Scanlon

  • Marketing on Platforms

    All creators want for Christmas is… the ultimate platform

  • Marketing on Platforms

    Who might become Twitter’s new CEO if Elon Musk actually steps down?

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    El arriesgado plan de Twitter para obligar a los usuarios a compartir datos molesta a los reguladores

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    The Creator Economy

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    Inside Twitter’s risky plan to force users to share data riles regulators 

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    Whisper it: some advertisers still like Elon Musk’s Twitter

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    Por qué el Mundial de fútbol agrava, en lugar de aliviar, todo lo que le pasa a Twitter

  • Marketing on Platforms

    Why the World Cup adds to, rather than eases, all that ails Twitter

  • The header image features an illustration with a dollar bill that has the Snapchat logo in the center.
    Marketing on Platforms

    Despite Snapchat’s efforts, creators still don’t see it as a priority

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    Marketing on Platforms

    ¿A dónde van exactamente los dólares de publicidad perdidos por Twitter?

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    Marketing on Platforms

    Where exactly are Twitter’s lost ad dollars going?

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    Could BeReal be the first successful social media channel to grow without ad support?

  • Marketing on Platforms

    El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”

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