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Kristina Monllos

Kristina Monllos

Brands in Culture

Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
Retail Revolution

Kroger is taking its self-service ad platform in-house
Member Exclusive

Marketing Briefing: In uncertain economic times, marketers are getting back to the ‘fundamentals’
Audio Anywhere

Why Mattress Firm bets on original content like podcasts to prove its expertise in sleep
Member Exclusive

Marketing Briefing: Marketers face conundrum to ‘do more with less’ and prove every dollar works ‘two or three times harder’
The Confessions

‘It felt like a cash grab’: Confessions of a Black PR exec on this year’s pullback from Juneteenth marketing efforts
Member Exclusive

Marketing Briefing: WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events
Brand Safety

‘U’ by Kotex cree que normalizar la regla le ayudará llegar a las millennials y a la Generación Z
Brands in Culture

U by Kotex believes normalizing periods will help it reach millennials, Gen Z
Member Exclusive

Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences
Brands in Culture

Bic destina su “mayor inversión” en más de 5 años lanzando su nueva maquinilla de afeitar con influencers como Ariana Madix
Brands in Culture

Bic puts its ‘largest investment’ in over 5 years to pitching its new razor with influencers like Ariana Madix
Brands in Culture

Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local

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