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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Member Exclusive
‘Implicitly rather than explicitly’: Advertisers no longer want to discuss the coronavirus
Marketing
‘We can work all over the place’: How being fully remote has helped one young branding agency become a global player
Marketing
‘The biggest theme is uncertainty’: How coronavirus has changed the wedding industry
Brand Safety
‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott
Member Exclusive
‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot
The Creator Economy
‘Influencer deals are being paused’: As Facebook boycott begins in earnest, influencer marketing feels a sting
Marketing on Platforms
As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram
Member Exclusive
‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post
Retail Revolution
‘Don’t want to piss off customers’: With manufacturing and exporting snarled, some DTC brands are adapting their advertising
The Confessions
‘Almost as if racism can be forgiven’: Confessions of a Black creative calling out a willful legacy of oppression at agencies
Agency Culture
‘Live with low-level fear’: U.S. ad agencies and immigration lawyers say visa suspension ‘unnerving’ international talent
Equality and Opportunity
‘Long road ahead’: Ad agencies are releasing diversity data — and admitting their shortcomings
Member Exclusive
‘D&I execs should report to the CEO’: As agencies examine diversity, execs point to the current limits of the chief diversity officer
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