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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Marketing on Platforms
‘See the brand in a different way’: Why Shapermint is planning to scale television advertising in November
Member Exclusive
‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising
The Confessions
‘Ignore all of the politics’: Confessions of a DTC exec on the continued uncertainty of TikTok
The Creator Economy
‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election
Member Exclusive
‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before
The Confessions
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
Member Exclusive
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
Future of Work
‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
Equality and Opportunity
‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed
Member Exclusive
‘2020 has been the year of contingency plans’: The new norms of marketing
Marketing
How Walmart is advertising its new loyalty program, Walmart+
Future of Work
‘Significant shift’: With a new national TV spot, Zocdoc is changing its advertising strategy to be more offline
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