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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
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Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel
Agency Culture
Why this startup is encouraging employees to work from wherever to give them ‘the maximum flexibility’
Member Exclusive
Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase
Marketing on Platforms
How a viral TikTok gave Covergirl a ‘whole new angle’ to pitch a classic product and way to work with influencers
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Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues
Brands in Culture
Why a shoe brand is maintaining its digital paid media strategy well beyond the pandemic
Marketing
‘A holistic shopping platform’: Google vp Tara Walpert Levy on new holiday livestream shopping on YouTube
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Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans
Marketing
‘No better context’: Cooler Screens’ founder and CEO Arsen Avakian on returning to in-person networking
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Marketing Briefing: Marketers continue to move dollars to retail media as returns improve
Brand Safety
The Rundown: Google creates new policy to prevent advertisers, creators from making money off of climate misinformation
Brands in Culture
Why Sabra decided to focus on the protein benefits of hummus in its new ad strategy
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Marketing Briefing: ‘Put more effort elsewhere’: How the Facebook outage could renew calls for diversification in ad spending
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