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Kristina Monllos

Kristina Monllos

Member Exclusive

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’
Marketing on Platforms

Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok
Digiday @ SXSW

‘My preference is in-person’: As SXSW returns to Austin, marketers and agency execs get back to in-person networking
Brands in Culture

Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales
Member Exclusive

Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world
WTF Series

WTF is marketing mix modeling?
The Creator Economy

Village Marketing founder Vickie Segar predicts shifts in influencer marketing, other trends after WPP acquisition
Member Exclusive

Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine
Brands in Culture

‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally
Marketing on Platforms

How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
Agency Culture

‘Never not on a pitch’: Staffers feel burnout amid agency pressure to pitch new business with fewer resources
Member Exclusive

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’
Member Exclusive

Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?

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