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Kristina Monllos
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Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
The Confessions
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Marketing Briefing: ‘This is a better way to travel’: Q&A with Airbnb’s global head of marketing on the company’s new capabilities, in-housing
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Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
The Creator Economy
‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so
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Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
Brands in Culture
Why Grey Goose is partnering with performers, designers to beef up its experiential as it returns to in-person events
Brands in Culture
How Apartments.com is increasing its streaming, audio advertising to reach its ‘rental audience’
Agency Culture
‘Do what we do best to help our country’: How Ukrainian creative agency IAmIdea is continuing to work now
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Marketing Briefing: ‘Marketers are wary’ of Elon Musk’s Twitter takeover
Brands in Culture
Why Guitar Center is focusing its marketing efforts on ‘inspiration for new musicians’
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