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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kristina Monllos
Kristina Monllos
Marketing on Platforms
U-Haul diversifica su estrategia social para decirle a la gente que es más que camiones de mudanzas
Marketing on Platforms
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
Member Exclusive
Marketing Briefing: Twitter brand impersonations cause some marketers to seek crisis response plans
Member Exclusive
Marketing Briefing: The new normal for Q4: Shortened timelines, quick turnarounds, added pressure
Retail Revolution
Why this luxury bedding brand is diversifying its media mix to get in front of shoppers
The Creator Economy
The Container Store taps brand ambassadors to inspire people to tackle home organization
Member Exclusive
Marketing Briefing: Why Mastercard has transitioned 25-year-old ‘Priceless’ from ad tagline to focus on experiences
Digiday @ Advertising Week
Advertising Week Briefing: When it comes to the metaverse, marketers focus on Web3 over gaming
Digiday @ Advertising Week
Advertising Week Briefing: Despite darkening economy, marketers put measurement, brand safety center stage
Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
Digiday @ Advertising Week
Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention
Navigating Economic Instability
Orangetheory is focusing on marketing over brand-building to reinvigorate, grow membership
Brands in Culture
Fender wants to tap into nostalgia, experiential as people are ‘drawn to the vintage look’
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