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Kimeko McCoy

Kimeko McCoy

Future of Measurement

PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
Super Bowl

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
Super Bowl

Danone “hackeó con éxito el Super Bowl” con Oikos, así que está ampliando la estrategia a sus otras marcas
Super Bowl

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
Life Beyond the Cookie

Por qué Tropicana apuesta por los medios minoristas cuando Google empieza a eliminar las ‘cookies’ de terceros
Life Beyond the Cookie

Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
Life Beyond the Cookie

In rocky digital advertising landscape, advertisers reconsider direct mail
The Creator Economy

Las redes sociales se convierten en “motores de marketing” mientras los creadores buscan ofertas directas para ganar dinero
The Creator Economy

Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
Español

Por qué es poco probable que los anunciantes se alejen de ‘X’ antes del Super Bowl
Super Bowl

Why advertisers aren’t likely to step away from X before the Super Bowl
Generative AI

Deena LaMarque Piquion, CMO de Xerox, habla de: Adoptar la IA, dirigirse a la próxima generación y mantener la relevancia de una marca legendaria en 2024
Generative AI

Xerox CMO Deena LaMarque Piquion: Embracing AI, targeting the next generation and keeping a legacy brand relevant in 2024

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