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Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
Life Beyond the Cookie

El plan de regreso de Red Robin ante un futuro sin ‘cookies’ de terceros
Life Beyond the Cookie

Inside Red Robin’s comeback plan amid a cookie-less future
Español

El gigante de los caramelos Butterfinger apuesta por los videojuegos con streamers y creadores para llegar al público más joven
Gaming & Esports

Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
The Creator Economy

En una economía de influencers en auge, los creadores buscan normalizar las condiciones de pago
The Creator Economy

In a booming influencer economy, creators seek standardization for payment terms
Español

Gabi Lewis, cofundador de Magic Spoon, habla de la expansión de la marca de cereales y de su estrategia de marketing
Marketing on Platforms

Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
Super Bowl

‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
Super Bowl

For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
Super Bowl

With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
Future of Measurement

PepsiCo Beverages pone a prueba e implementa el aprendizaje en su estrategia ante un panorama mediático fragmentado

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