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Kimeko McCoy

Kimeko McCoy

The Confessions

‘You need to become a jack of all trades’: Confessions of a publicist on the importance of changing strategies as media evolves
Experimental Channels

‘Make a splash in a saturated market’: Why a startup investment platform is eyeing OOH to boost brand awareness
Agency Culture

‘Transition and disruption’: How an agency president is fighting talent drain
Marketing on Platforms

‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy
The Confessions

‘What happened to valuing the elders of our village?’ Confessions of a senior creative director on ageism in advertising
Retail Revolution

‘There’s still more value there’: Why a DTC baby brand is dedicating more than half of its ad spend to paid search
Agency Culture

‘We could all use a clean slate’: R/GA CMO on inclusive hiring and why activism belongs in advertising
Future of Work

‘Paid family leave is exacerbating the gender pay gap’: Nearly 500 companies pledge transparency around paid parental leave as talent war looms
Marketing

‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie
Marketing

‘The most effective play for where we are right now’: Why an insurance startup is betting big on digital video ads
Marketing

‘The most significant investment for us this year’: Why Merrell footwear is dedicating half of its ad spend to digital video
Brands in Culture

‘Honesty goes a really long way’: Why Nando’s chicken is keen on social commentary ads
Experimental Channels

Inside Fluent cannabis company’s email and SMS marketing strategy to grow first-party data

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