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Kimeko McCoy

Kimeko McCoy

Brands in Culture

Why brand strategists are revisiting the idea of brand purpose in a post Roe vs. Wade society
Member Exclusive

Marketing Briefing: Debunked ‘TikTok Shop’ report reignites conversations around the future of livestream shopping for brands
Digiday Podcast: The Return

Introducing The Return, a podcast about how the advertising industry is making its way back to the office
Marketing on Platforms

Why a DTC jewelry brand is doing ‘everything we can to not be heavily reliant on paid’ social media ads
Digiday @ Cannes

‘We had to tear up our brief’: AB InBev’s in-house agency founder talks progress on the ground in Cannes
Digiday @ Cannes

As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
Marketing

‘Basically all the channels that we can be on, we are on’: Why creator marketplace company LTK is rolling out its first national campaign
Agency Culture

‘I believe in a present workforce’: Edelman U.S. CEO Lisa Osborne Ross on 60% return to in-person work
Digiday @ Cannes

‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatus
Marketing on Platforms

‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy
Member Exclusive

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
Marketing on Platforms

‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth
Evolving Agencies

‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame

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