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Kimeko McCoy

Kimeko McCoy

Experimental Channels

Inside Shake Shack’s push to BeReal and cater to its surging user base
Marketing on Platforms

Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
Digiday @ Advertising Week

Advertising Week Briefing: Economic uncertainty proves to be the ‘big elephant in the room’
Experimental Channels

Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
Experimental Channels

Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
Experimental Channels

Productivity app Notion goes global with OOH efforts
Experimental Channels

As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
Marketing on Platforms

Por qué una empresa de joyería DTC está apostando por el crecimiento orgánico a través de TikTok
Marketing on Platforms

Why a DTC jewelry company is placing its bets on organic growth via TikTok
Agency Culture

‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
Marketing on Platforms

How a startup supplement brand is ramping up its TikTok strategy
Gaming & Esports

‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing
Brands in Culture

Zola y Tinder abogan por la Ley de Respeto al Matrimonio en su nuevo plan de marketing

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