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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kimeko McCoy
Kimeko McCoy
Business of TV
La marca Light + Fit de Danone invierte en publicidad digital en vídeo, pero no abandona la televisión lineal
Business of TV
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
The Creator Economy
Por qué Cars.com se aleja del marketing de resultados y se acerca a los influenciadores
The Creator Economy
Why Cars.com is driving away from performance marketing and toward influencers
Agency Culture
Por qué el jefe global de marketing de Airbnb dice que la crítica a las agencias creativas internas es una falacia
Marketing on Platforms
Mientras Estados Unidos regresa a la oficina, Xerox regresa a la publicidad
Marketing on Platforms
As America returns to the office, Xerox returns to advertising
Agency Culture
Why Airbnb’s global head of marketing says in-housing agency critique is a fallacy
Equality and Opportunity
Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year
Experimental Channels
Why some advertisers are reconsidering old school marketing channels
Equality and Opportunity
Why Black creators say relationships with platforms remain strained
The Confessions
‘There’s a lot of desperation’: Confessions of a PR industry veteran on PR’s ‘reputation problem’
Marketing on Platforms
How advertisers are building up their cannabis ad budgets as marijuana regulations loosen
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