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Kayleigh Barber

Kayleigh Barber

Publishing in the Platform Era

Inside NowThis’s restrained TikTok content strategy
Media

In a year, Runner’s World has signed up 18k to its digital membership program
Content & Commerce

Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet
Content & Commerce

How Meredith is investing in tech to connect ads to sales
Content & Commerce

Sports publisher Minute Media makes half its revenue from licensing tech
Beyond Ads

PGA Tour links with Action Network for golf betting
Subscriptions

Google News Initiative is focused on local news ‘deserts’
Future of TV

Condé Nast groups home-improvement content across brands for a new ad network
Content & Commerce

Bleacher Report is expanding its NBA-themed fashion line
Beyond Ads

With ‘The Experience Report,’ WSJ is launching a new vertical underwritten by SAP
Content & Commerce

Apartment Therapy is hosting its first event in the hopes of landing more commerce revenue
Subscriptions

The Information is testing a subscription bundle with Bloomberg Media
Content & Commerce

With Grounded, PopSugar is extending Play/Ground event franchise

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