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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kayleigh Barber
Kayleigh Barber
Beyond Ads
Less than half of The Independent’s revenue came from advertising in 2022
Gaming & Esports
As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
Member Exclusive
Media Briefing: Publishers’ guide to Cannes
Navigating Economic Instability
It’s a ‘dogfight’: Publishers’ Q2 revenue was flat and they’re wary of remainder of the year
Beyond Ads
Publishers say the competition is steeper than expected for event sponsorship dollars this year
Member Exclusive
Media Briefing: Publisher execs fear lack of visibility for Q3, but feel steady year over year
Strategizing for the Future
How made-for-advertising publishers are stopping the ad industry’s sustainability goals
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
The Creator Economy
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
Strategizing for the Future
How the digital ad industry is creating standards for sustainability
Beyond Ads
Publishers want compensation for the contextual targeting data used (and sold) by ad tech vendors, but the likelihood is slim
Member Exclusive
Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization
WTF Series
WTF are sustainability scopes?
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