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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Julian Cannon
Julian Cannon
Marketing on Platforms
Creators face their ‘worst nightmare’ with possible TikTok ban
Beyond Ads
How Tito’s Handmade Vodka is tapping into the ‘cultural phenomenon’ of Dry January
Marketing
Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’
Marketing on Platforms
Los profesionales del marketing se centrarán en la Generación Z en 2023 con dólares que se trasladarán a TikTok, un enfoque crudo de la creatividad
The 2023 Notebook
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok, raw approach to creative
Beyond Ads
Here are some of the quirkiest brand collaborations that got us talking in 2022
Marketing on Platforms
Google debuts first 3D Times Square billboard to catch attention of millennials, Gen Z
Brands in Culture
Por qué Kim Kardashian apuesta por los códigos QR para Skkn by Kim
Brands in Culture
Why Kim Kardashian is sold on QR codes for Skkn by Kim
Beyond Ads
Spindrift joins Gen Z in focusing on TikTok over Instagram and Twitter
Marketing
How Therabody connects with online holiday shoppers with its partnership with NBA star James Harden
Beyond Ads
Por qué la televisión abierta y en streaming fueron clave en la estrategia de Modelo para el Mundial de Qatar
Beyond Ads
Why broadcast and streaming TV are key to Modelo’s World Cup strategy
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