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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Jessica Davies
Managing editor
Jessica Davies
Managing editor
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ITN Productions uses its broadcasting chops to make content for brands
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Inside City AM’s branded content revenue ambitions
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CNN is going after Africa’s young, mobile audience — starting with Nigeria
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How Trinity Mirror raised its programmatic ad yields by 40 percent
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How Business Insider plans to expand its subscription-based research unit overseas
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Politico’s Brexit strategy will become blueprint for future expansion plays
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How Channel 4 News grew its monthly Facebook video views to 200 million
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How the Economist drives programmatic revenue through audience extensions
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WTF is a device graph?
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Game on: Financial Times makes its VR debut for Rio Olympics
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UK and US publishers agree: Video is where the money is
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Six months in: What Sky has learned from VR
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The Times of London is experimenting with its paywall funnel
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