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Ilyse Liffreing

Ilyse Liffreing

The Confessions

Confessions of a consultant: Beware of agencies taking production in-house
Member Exclusive

‘Own the loop’: Why CPG giants like P&G and Johnson & Johnson are buying more Facebook direct-response ads
The Creator Economy

Inside Canon’s influencer marketing program
The Confessions

Confessions of a young ad agency staffer: ‘Clients act like 5-year-olds’
Audio Anywhere

DTC brands are drawn to podcasting, but aren’t sure of its impact
Marketing on Platforms

Snapchat lures back alcohol brands
Marketing

Avocados From Mexico turns to shoppable recipes to get more customer data
The Confessions

Confessions of a Trump voter at an ad agency: ‘You’re framed as a xenophobe’
Marketing on Platforms

Forget millennials, Gen Alpha is here (mostly)
The Confessions

‘Thinking it could happen to you is really scary’: Confessions of a young ad agency staffer on layoffs plaguing the industry
Marketing on Platforms

Looking beyond Facebook and Instagram, DTC brands try Snapchat
Marketing on Platforms

Inside Twitter’s push to connect advertisers with its Hispanic audience
Marketing on Platforms

Supreme envy: The drop model gets used for burgers, tacos, toothbrushes

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