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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Glossy
Las marcas de belleza abandonan China, mientras sus fundadores predicen una recuperación del mercado tras el verano
Digiday Media Buying Summit
Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.
Brands in Culture
La forma como los aficionados se relacionan con el Mundial de la FIFA está cambiando y las marcas lo saben
Business of TV
Finalmente se conocen algunos detalles de la oferta de publicidad de Netflix, y los clientes están sorprendidos
Marketing on Platforms
Magna research: The do’s and don’ts of native and repurposed advertising on TikTok
Brands in Culture
Digiday Dealbook: Companies announce hiring slowdowns, Amazon partners with GrubHub, new European laws affecting tech companies, and more
Digiday @ Cannes
Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions
Business of TV
Why CTV ad fatigue is real — and why overlay ads may be a solution, study
Announcement
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
Member Exclusive
Digiday+ Research: 80% of publishers don’t see a big future for their businesses in the metaverse
Member Exclusive
Media Buying Briefing: How to retain and empower agency talent when there’s more work than ever
Marketing on Platforms
Why a plant-based food company started the first TikTok scavenger hunt featuring Gronk just in time for the Super Bowl
Privacy
‘They’re primed’: DuckDuckGo wants to be ‘the easy button’ for privacy on the internet. Do internet users want one?
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