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Antoinette Siu

Antoinette Siu

Agency Culture

Agencies focus on educating clients about Web3 as their demand grows
Business of TV

People respond better to ads across multiple platforms, study says
Member Exclusive

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing
Agency Culture

Media agencies say investing in employee mental health can boost business
Future of Measurement

Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
Content & Commerce

Brands, media agencies decide to outsource content creation as it becomes more difficult
Digiday Media Buying Summit

Media Buying Summit Day 3: Data clean rooms, transparency and future-proofing brands in a cookieless world
Digiday Media Buying Summit

Media Buying Summit Day 1: Harnessing tech to better reach a changed consumer
Marketing on Platforms

Why mass marketing will not work on Gen Z – it’s all about subcultures
Agency Culture

How clients are dictating agencies’ return to in-person work
Agency Culture

4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
Media

With Roku leading the pack, study says 94% of households are reachable through CTV
Brand Safety

How agencies adapt as bots evolve

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