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Generative AI
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
Generative AI
Agencies weigh the pros and cons of generative AI as political advertising grows
Strategizing for the Future
Here are the key differences between Gen Z and Gen Alpha that brands and agencies need to understand
Member Exclusive
Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling
Generative AI
Agencies are concerned about how much to trust generative AI
Member Exclusive
Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date
Business of TV
Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
Retail Revolution
PubMatic expands commerce offerings as retail media grows
Marketing on Platforms
X marks the spot, but what does that spot signify, ask media agency execs
Retail Revolution
Amazon, Walmart e Instacart siguen compitiendo mientras las agencias añaden más dólares publicitarios de medios de comercio a sus carritos de compras
Retail Revolution
Amazon, Walmart, Instacart continue to compete as agencies add more commerce media ad dollars to their carts
Experimental Channels
Are NFTs dead? How media agencies are framing the future of this blockchain tech
Member Exclusive
Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities
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