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Antoinette Siu

Antoinette Siu

Advertising around Politics

How CTV and DOOH are growing this political season for smaller agencies
The Creator Economy

Influencer agency Billion Dollar Boy offers creators a membership program, with benefits
Member Exclusive

Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
Evolving Agencies

Indie agency group Meet The People to add True Independent Holdings to expand media offerings
Member Exclusive

Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
Strategizing for the Future

CG Life doubles in size by buying a digital shop to expand its health and sciences targeting
Strategizing for the Future

How indie agency Within won over Foot Locker as its AOR for North America
Evolving Agencies

Indie agency Mod Op launches AI practice as it expands via acquisitions
Agency Culture

Why multicultural needs to be part of general marketing investments, especially for Gen Z
Generative AI

CNC Agency creates innovation lab to connect AI, experiential content to the physical world
Generative AI

Cómo las agencias de medios están girando hacia el contenido de IA generativa en el marketing de influencers
Generative AI

How media agencies are shifting toward generative AI content in influencer marketing
Generative AI

Dentsu’s incoming data, tech chief discusses how generative AI could shape the future

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