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Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
Looking Back/Ahead to 2024

Por qué el primer tráiler de Grand Theft Auto 6 podría ser el mayor momento de marketing de los videojuegos de 2023
Looking Back/Ahead to 2024

Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
Gaming & Esports

Alienware wants to make endemic esports brand partnerships cool again
Gaming & Esports

Cómo los creadores de ‘Bluey’ adoptaron un enfoque de marketing diferente para el momento del videojuego del show de TV
Gaming & Esports

How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
Gaming & Esports

Por qué McDonald’s y Coca-Cola siguen considerando los videojuegos como un canal de marketing experimental
Gaming & Esports

Why McDonald’s and Coca-Cola still see gaming as an experimental marketing channel
Gaming & Esports

Esto es lo que los especialistas del marketing deben saber sobre el Día del Inversionista de Roblox 2023
Gaming & Esports

Here’s what marketers need to know about Roblox Investor Day 2023
Gaming & Esports

Why a martech company is launching an all-in-one tool to simplify, measure the gaming advertising landscape
Gaming & Esports

As big contracts dry up for top gaming creators, smaller to mid-sized influencers see opportunity
Gaming & Esports

Reading between the earnings: For entertainment giants, gaming is a key battleground for the future

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