Digiday has been fortunate to increase its audience fairly quickly this year. Like many publishers, we’ve found social media to be a key driver. In fact, social referrals over the past six months were over 35 percent of our overall traffic.
That’s why we’re bringing on Haniya Rae to lead our social media and audience development initiatives. Like many brands we cover everyday, we’re graduating from treating social as an afterthought to accepting it as an important part of the business. Haniya’s job is to craft our social strategy and to execute it, while also looking for partnerships that can develop our audience with brands, agencies, publishers and adjacent businesses. She’ll also write for Digiday and help with our site appearance.
Haniya comes to Digiday after working in a variety of media jobs, including positions at a social media agency and a photo startup. She’s also an artist and works as an assistant art director at Guernica. As for the future, she tells me she plans to someday own a Weimaraner dog named Bishop. You can follow Haniya on Twitter @haniyarae.
More in Announcement
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. In the new Best Use of AI category, home security leader […]
Ad position: web_bfu