Digiday Gaming Advertising Forum 
Presentation | 0:15:46 
04/10/2021 
Let’s talk about all things live streaming. In this session, a Twitch executive will take us through a multitude of topics including the brand’s content evolution, audience make-up, covid-19 impact as well as the platform’s origin story and more recent growth.
The intersection of gaming and advertising is more expansive than ever now, but where is it headed and how has it evolved? In this session, Joe Barnes, director of Bud Light sports marketing will [...]
The gaming audience is the mainstream audience now. CPG, entertainment, and finance brands are finding meaningful new engagement with core “non-traditional” gaming audiences across devices and [...]
Millennials spend more time gaming than almost any other demographic, but it’s not just their passion for gaming that makes millennial gamers so unique. As the first generation to grow up playing, [...]
In this session, head of e-sports at BMW, Pia Schoerner will take us through a case study about how BMW has approached the gaming and e-sports sphere including the brand’s #UnitdInRivalry [...]
Mobile gaming is often overlooked by advertisers looking to reach a gaming audience. Mobile games not only have incredible audience crossover with the “standard” gaming channels like streaming, [...]
As both esports and e-commerce soared to new levels in 2020, brands were uniquely positioned to connect with gaming enthusiasts in new, creative ways. For Mountain Dew Game Fuel, that meant launching [...]
Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out [...]
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]