Interview | 0:22:34 
05/06/2021 The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
Speakers
Mark Power
|
Author, Amazon For CMOS
The Amazon ecosystem is anything but static. And brands are constantly shifting tactics and strategies to not only find customers but keep them. But there are a variety of new ways to learn more about who is buying your product and how to retain them. In this session, Mark Power, founder and CEO of Podean, will go through the many ways he works with brands to track the lifecycle of customers. Amazon is unveiling new tools to help companies connect more directly with shoppers — only the successful practitioners know how to use them. Here, Power will describe his tips of the trade and walk us through a few case studies.
Latest event video
-
-
The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
-
The Future of TV Episode 1: The state of the streaming ad market
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
-
Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
-
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
-
The State of AI in Publishing: Common Questions about AI
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]