How advanced is advanced TV?
About 18 months ago, TV and streaming ad buyers and sellers were wondering how the pandemic and its impacts would reshape the market. Hear from Tim Peterson and Nicole Whitesel, evp of advanced tv [...]
The evolution of measurement — forecasting advances for CTV
-
Virtual forum: Framing CTV tactics and growth for 2022 -
Interview | 0:18:55 -
12/15/2021
Speakers
Raphael Rivilla
|
Partner, SVP Of Media, Marcus Thomas
As the streaming landscape has widened to encompass more targeting options than linear TV, the way in which these efforts are evaluated and measured has changed. In this session, hear from an agency exec as they discuss to what extent the industry has moved away from the traditional age-and-gender-evaluations, the state of cross-platform measurement and attribution, how technologies like ACR factor in and what work still needs to be done.
More from this event
-
-
Lens on performance: CTV becomes a test lab for teams and tactics
It is a time of convergence and new opportunities. Advertisers have never had the ability to test their TV content as nimbly as they now are able with connected TV. Brand and performance marketing [...]
-
Identity in CTV
With cookies no longer being a reliable way to target CTV audiences at scale, advertisers must look at other avenues to efficiently connect with their customers. Join us as we discuss the present [...]
More from this category
-
The Future of TV Episode 3: The connected TV outlook
Executives from Carat, Dentsu, Horizon Media, Magna, OMD, PMX Lift, Tinuiti and UM Worldwide explore the role that CTV platforms play in today’s streaming ad [...]
-
The Future of TV Episode 2: Inside streaming’s identity picture
Executives from Digitas North America, GroupM, Known and Mediahub Worldwide examine streaming’s identity [...]
-
The Future of TV Episode 1: The state of the streaming ad market
Agency executives from Carat, Havas Media Network, Horizon Media, OMD, Publicis Media Exchange, UM Worldwide and Walton Isaacson outline streaming's fragmentation [...]
-
The Future of TV Episode 5: TV advertising’s measurement overhaul
Among the more consequential developments brewing in the broader TV ad market is the makeover of the industry’s measurement system. After decades of being dominated by a single measurement [...]
-
The Future of TV Episode 4: Advancing TV
The promise of programmatic buying is to streamline the ad sales process. And that proves out — to a point. But when it comes to buying ads on streaming services — and especially when adding [...]
-
The Future of TV Episode 3: Spotlight on social video
It’s hard to talk about the social video space without focusing on the short-form vertical video format. And it’s hard to focus on the short-form vertical video format without an eye to the [...]
-
The Future of TV Episode 2: Spotlight on streaming
Advertisers are seemingly swimming in streaming ad inventory. Netflix has finally joined the ad-supported streaming landscape, and so has Disney+. And yes, advertisers are awash in streaming ad [...]
-
The Future of TV Episode 1: The state of the industry
The TV ad market has been on the verge of a tipping point for years. Traditional TV reach has been eroding, and ad-supported streaming viewership has been growing — and the ever-present question [...]
-
What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
Latest event video
-
Digiday+ Holiday Marketing and Commerce Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
Programmatic for sellers: Unit 2 – Understanding the world of programmatic deals
Programmatic platforms enable buyers and sellers to transact with each other in an automated marketplace setting. This lesson reviews the different programmatic transaction types — open [...]
-
Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold
Programmatic video ads are purchased and streamed over the internet on any device, including mobile devices, tablets, computers and connected TV. This lesson reviews the rapidly growing digital video [...]
-
Programmatic for sellers: Unit 1 – Framing industry standards for identity solutions
Identity in the digital advertising space refers to having an understanding of a user and their journey. The goal of working with identity is to achieve a unified view of the user across all possible [...]
-
Programmatic for sellers: Unit 4 – The impacts of data privacy regulation
This lesson reviews rapidly developing data privacy regulations. It is intended for those familiar with programmatic advertising who want to expand their understanding. In the EU, the stringent GDPR [...]
-
The State of AI in Publishing: Common Questions about AI
Publishers have always had to be on the lookout for the next big thing when it comes to emerging technology. This year, it turns out, that means bracing for the impact of artificial intelligence. [...]