What to Expect in This Year’s Upfront Cycle
In this session, hear from Lisa Herdman, svp, executive director of strategic investment at RPA discuss how advertisers are gearing up for this year’s upfront negotiations with TV networks, [...]
Smarter Ads on the Dumb Box
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Digiday Business of TV Forum LIVE -
Interview | 0:26:23 -
05/21/2021
Speakers
Dick Wechsler
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CEO, Lockard & Wechsler Direct
Digital advertising’s data-driven, audience-based approach is overtaking TV and streaming. In this session, hear from Dick Wechsler, CEO of Lockard & Wechsler Direct as he speaks to how advertisers are incorporating data in their media planning.
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