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Strategizing for the Future
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Digiday+ Research: Half of publishers upped their marketing spend in the last year, but slower spending is ahead
August 1, 2023
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Here are three ways the Hollywood strikes will impact the TV business from the media buyer’s perspective
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Retail Revolution
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Strategizing for the Future
Behind Carlsberg’s new agency and marketing plan
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Future of Measurement
CreatorIQ develops metrics showing the return on influencer marketing
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Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production
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Digiday @ Cannes
Digiday podcast at Cannes: Why emissions need to be taken seriously today, not tomorrow
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Strategizing for the Future
How AI is impacting search advertising’s growth
June 22, 2023
Strategizing for the Future
Why some publishers are giving their AI chatbots a personality
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Strategizing for the Future
How influencer agency Billion Dollar Boy is using AI to change discovery in that space
June 5, 2023
Strategizing for the Future
How made-for-advertising publishers are stopping the ad industry’s sustainability goals
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
June 1, 2023
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