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The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

  • The Programmatic Publisher

    Why the publisher waterfall isn’t dead yet

    December 15, 2016
  • WTF Series

    WTF is attribution modeling?

    December 14, 2016
  • WTF Series

    WTF are server-to-server connections?

    December 13, 2016
  • The Programmatic Publisher

    ‘No interest in playing your games’: Why programmatic TV hasn’t (yet) taken off

    December 12, 2016
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    The Programmatic Publisher

    Why the Financial Times and BBC are header-bidding holdouts

    December 9, 2016
  • The Programmatic Publisher

    ‘It will take a back seat’: Publishers see header bidding morphing

    December 8, 2016
  • The Programmatic Publisher

    How News UK is shifting focus to programmatic advertising

    December 8, 2016
  • WTF Series

    WTF are wrapper tags?

    December 7, 2016
  • The Programmatic Publisher

    Amazon’s new header-bidding play could speed pages

    December 6, 2016
  • WTF Series

    WTF is zero-rating?

    December 5, 2016
  • The Programmatic Publisher

    Ad tech vendors: Publishers fail to do their programmatic homework

    November 11, 2016
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