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Digiday+ Research
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The Programmatic Publisher

The automation of buying media has created significant challenges and opportunities in the publishing landscape.

The Programmatic Publisher

How Trinity Mirror is using server-side ad trading to tap brand budgets

February 6, 2017
The Programmatic Publisher

Lower match rates and reduced yields: Publishers’ concerns about server-side header bidding

January 30, 2017
The Programmatic Publisher

‘One of the most critical roles’: Inside the evolving world of ad operations

January 26, 2017
WTF Series

WTF is programmatic guaranteed?

January 20, 2017
The Programmatic Publisher

How second-price auctioning can create headaches for publishers

January 16, 2017
WTF Series

WTF is the EU ePrivacy directive?

January 13, 2017
The Programmatic Publisher

The latest crucial role at publishers: The programmatic analyst

January 9, 2017
The Programmatic Publisher

The Telegraph is quadrupling the size of its programmatic ad team

January 4, 2017
WTF Series

WTF is zero UI?

January 4, 2017
The Programmatic Publisher

Year in Preview: Programmatic alliances splinter

December 28, 2016
The Programmatic Publisher

Ad tech’s biggest winners and losers in 2016

December 23, 2016
The Programmatic Publisher

‘The professionalization of fraud’: Agencies are alarmed by ‘Methbot’ scheme

December 21, 2016
The Programmatic Publisher

Publishers start testing server-based bidding for video ads

December 21, 2016

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