The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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‘We’re often working with one second’: Most viewable ads are gone in a flash
May 26, 2017 • 3 min read -
Ad buyer, beware: How DSPs sometimes play fast and loose
May 25, 2017 • 5 min read -
‘It’s a work in progress’: How a billboard ad company is going programmatic
May 23, 2017 • 4 min read -
‘It’s not a sustainable market’: Header bidding puts a strain on DSPs
May 22, 2017 • 4 min read -
Programmatic icon: The Trade Desk playbook for growing a thriving ad tech business
May 17, 2017 • 5 min read -
How Coca-Cola targeted ads based on people’s Facebook, Instagram photos
May 16, 2017 • 3 min read -
Programmatic 101: Marketers turn to vendors for ad tech lessons
May 10, 2017 • 3 min read -
Who needs media planners when a tireless robot named Albert can do the job?
May 9, 2017 • 3 min read