The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
Vodafone is working with Adform in its search for alternatives to third-party cookies.
May 1, 2024 • 4 min read
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How lack of motivation could be seen as a hindrance to solving programmatic fraud
April 16, 2024 • 2 min read -
Q&A: How attention, search and recall are creating more effective video ad metrics
13 hours ago • 4 min read -
Ad industry prepares for ‘tipping point’ this year in sustainability
April 15, 2024 • 6 min read -
Interpublic Group duo sued in a case alleging ‘misappropriation’ of ID data
April 10, 2024 • 4 min read -
Ad tech’s movers and shakers are readying a resurgence of M&A activity
April 4, 2024 • 6 min read -
Inside marketing’s elusive Quixote quest for digital ad transparency
March 26, 2024 • 8 min read -
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The ANA is planning a programmatic benchmarking service
March 14, 2024 • 3 min read -
Adalytics report exposes the intricacies of made-for-advertising sites
March 11, 2024 • 4 min read -
Investment is (slowly) trickling back into ad tech
February 29, 2024 • 3 min read