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Gaming & Esports
Gaming & Esports
Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
January 11, 2024
The 2024 Notebook
The romantic’s guide to esports in 2024
January 4, 2024
Gaming & Esports
Why Gillette is bullish on gaming in 2024
January 3, 2024
Looking Back/Ahead to 2024
What will it take to get brands to increase their gaming spend in 2024?
December 27, 2023
Looking Back/Ahead to 2024
The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere
December 19, 2023
Looking Back/Ahead to 2024
The cynic’s guide to esports in 2023
December 15, 2023
Gaming & Esports
How Paramount and Scopely are using a live service game to keep Star Trek fans engaged
December 15, 2023
Gaming & Esports
What G2’s strategic partnership with Version1 means for esports mergers in 2024
December 13, 2023
Gaming & Esports
Why a top Fortnite Creative studio sees opportunity in Roblox
December 8, 2023
Gaming & Esports
Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
December 7, 2023
Looking Back/Ahead to 2024
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
December 6, 2023
Gaming & Esports
Alienware wants to make endemic esports brand partnerships cool again
November 28, 2023
Gaming & Esports
How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
November 27, 2023
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