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Evolving Agencies
Evolving Agencies
Why this B2B agency group is adding account-based marketing expertise to its roster
June 15, 2022
Evolving Agencies
‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame
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How this founder evolved the agency he started in 9th grade into an incubator for new brands
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‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth
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Agencies strive to bring order to the chaos of the creator world to earn money for clients
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The Rundown: Why WPP/Epic Games partnership signals the next level of commitment to prepping for the metaverse
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Why it’s important for Known to educate DTC clients (and their CFOs) on understanding the value of brand advertising
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Evolving Agencies
The Rundown: Why GroupM’s merging of agencies signals an urge to simplify the portfolio
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Evolving Agencies
‘The monetization of attention’: How this agency holding company expands regional wins to global work
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Publicis Health Media president’s script for clients: Never say ‘no,’ rather ‘yes, but…’
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The Rundown: A look at the changing of the guard at Omnicom Media Group’s North American leadership
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Member Exclusive
Digiday+ Research: Nearly two thirds of independent agencies added more capabilities in 2021
February 1, 2022
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