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The Creator Economy

Marketers are increasingly turning to Instagram, Snapchat and YouTube stars to get through to audiences.

  • The Creator Economy

    Why digital advertising is experimenting with blockchain

    April 4, 2017
  • The Creator Economy

    Bypassing creative: How agencies are turning influencer posts into programmatic ads

    March 31, 2017
  • Member Exclusive

    Starrr gazing: A day in the life of a male beauty influencer

    March 31, 2017
  • Member Exclusive

    Back to Basics: Laura Brown takes an unexpected approach as InStyle EIC

    March 30, 2017
  • The Creator Economy

    Inside the regulated world of influencer marketing for Big Pharma

    March 22, 2017
  • The Creator Economy

    How L’Oreal Paris uses influencers

    March 20, 2017
  • Ted Baker
    The Creator Economy

    What Ted Baker has learned from shoppable video so far

    March 16, 2017
  • The Creator Economy

    Drop it like it’s bot: Brands have cooled on chatbots

    March 10, 2017
  • The Creator Economy

    Unpleasant times: The gloves come off at London ad conference

    March 9, 2017
  • The Creator Economy

    The most creative Trump resistance side projects

    February 15, 2017
  • The Creator Economy

    ‘Crap optimized on crap’: The agency challenge with data

    February 8, 2017
  • expedia-main
    The Creator Economy

    8 months in, what Expedia has learned from its Facebook bot

    February 8, 2017
  • The Creator Economy

    Marketers express hope for a more pro-business FCC under Ajit Pai

    February 2, 2017
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