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Business of TV
Business of TV
Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
March 28, 2023
Business of TV
What to watch for in TV advertising’s 2023 upfront market
March 27, 2023
Member Exclusive
Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell
March 22, 2023
Business of TV
How Netflix could up the ante for advertisers as it explores solutions to its ad tech conundrum
March 20, 2023
Member Exclusive
Future of TV Briefing: Traditional TV’s Q2 upfront cancelation rates signal market may have bottomed out
March 15, 2023
Business of TV
Netflix is reviewing its ad strategy, considering ‘build or buy’ pivots away from Microsoft
March 13, 2023
Member Exclusive
Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover
March 8, 2023
Member Exclusive
Future of TV Briefing: How TV and streaming businesses fared in the fourth quarter of 2022
March 1, 2023
Business of TV
Revolt’s Detavio Samuels says advertisers have fallen short on commitments to Black-owned media companies
February 28, 2023
Member Exclusive
Future of TV Briefing: Flexibility set to be an upfront focal point yet again
February 22, 2023
Member Exclusive
Future of TV Briefing: Frequency management continues to be a challenge for streaming advertisers
February 15, 2023
Super Bowl
Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
February 15, 2023
Super Bowl
Advertisers can feel good about Super Bowl LVII’s ratings, even if viewers didn’t love every ad
February 14, 2023
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